Motion Designer (F2P Mobile Fighting Game)

🔎 We are seeking a talented Motion Designer to own the production of high-impact video ads for our mobile fighting game. You won't just be animating—you'll be crafting mini-narratives designed to hook viewers in under 3 seconds and drive installs across platforms like TikTok, Instagram, Meta (Facebook), and YouTube. You will work closely with our UA managers to analyze creative performance and iterate toward winning concepts.

✅ Responsibilities:

• Video Ad Production: Create high-volume, fast-paced video ads (15–60 seconds) tailored for mobile platforms, showcasing gameplay, characters, and cinematic moments from our fighting game.

• Platform-Specific Content: Design and optimize creative assets specifically for TikTok, Meta Stories (Instagram/Facebook), Reels, and YouTube Shorts, understanding the unique aspect ratios, pacing, and user behaviors of each.

• Ad Structure & Strategy: Apply proven advertising frameworks to your work - including hooks(0–3 seconds), pattern interrupts, call-to-actions (CTAs), and loopable content - to maximize retention and conversion rates.

• Iterative Creative Process: Collaborate with UA managers to analyze performance metrics (CTR, IPM, CPA) and rapidly iterate on winning concepts, developing multiple variations to beat creative fatigue.

• Asset Management: Work with game assets (3D renders, character models, UI elements) to create dynamic motion graphics that highlight the game's cyberpunk aesthetic and fighting mechanics.

• Sound Design: Source or create impactful sound effects, transitions, and music beds that enhance the emotional impact of ads, especially for sound-on platforms like TikTok.
  

✅ Qualifications:

• Experience: 3+ years of motion design experience, with a strong portfolio showcasing performance marketing creative for mobile apps or games.

• Software Proficiency: Expert in Adobe After Effects, Premiere Pro, and Photoshop. Experience with Cinema 4D or Blender is a strong plus.

• Platform Knowledge: Deep understanding of TikTok, Instagram Stories/Reels, and Meta Ads Manager - including creative specs, trends, and what drives engagement on each.

• Ad Structure Expertise: Demonstrated ability to craft ads using proven performance marketing principles: strong hooks, clear value propositions, effective CTAs, and rapid pacing.

• Data-Informed: Comfortable working with UA managers to interpret performance data and translate insights into creative iterations.

• Organization: Ability to manage multiple projects simultaneously, meet tight deadlines, and deliver high output without sacrificing quality.

✅ Nice to Have (The "Good to Know"):

🙌 Fighting Games: Familiarity with fighting game genres - understanding how to visually communicate combat mechanics, special moves, and character moments in a compelling way.

🙌 Cyberpunk Aesthetic: An eye for neon-drenched visuals, futuristic UI elements, and high-contrast color grading that aligns with a cyberpunk world.

🙌 3D Animation: Experience with 3D software (Blender, Maya, C4D) for creating custom renders or integrating 3D assets into 2D motion graphics.

🙌 User Acquisition Tools: Familiarity with creative analytics platforms (e.g., Motion, Smartly.io, or ad platform dashboards).

🙌 Sound Editing: Ability to edit audio, sync sound effects, and select music that enhances ad performance.

 What do we offer?

🐦‍🔥 Creative Impact: Your work will be seen by millions of players worldwide and directly influence the growth of a major mobile game.

💡Data-Meets-Art: We value creative risk-taking, but we back it with data. You'll have clear visibility into how your work performs and the freedom to iterate toward excellence.

🪙 Competitive Compensation: Stable salary adequate to experience, performance bonuses.

👾 Gamer Culture: A studio that understands and respects the craft of motion design—with playtests, game nights, and a collaborative environment.

🚶‍♂️ Flexibility: Core hours 10-14.

🔎Transparency: As little beaurocracy and as much transparency as it’s possible.

➕ Benefits: Cool stuff that supports physical, emotional, and intellectual well-being like sports pay-offs, private medical care, and team integrations.

Recruitment flow for this specific position:

1.) Intro call.

2.) Test task.

3.) Technical interview.